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COVET OR HATE IT

It raining in Paris. Sarah Jessica Parker is about to lift her custom made tulle Christian Lacroix gown and, with her signature red soled Christian Louboutin heels, kick through a glass window at the Place Vendome.

had to have it, says the trendsetting thief.

No, this is not a scene from the upcoming and the City movie. This is the overly dramatic, red bottom pumps utterly ridiculous commercial for Ms. Bradshaw er, Ms. Parker new perfume, Covet.

And she isn the only celebrity whose perfume ads have recently sparked debates, specifically on the Web.

Britney Spears louboutin replica print ad for replica louboutin Believe is pretty unbelievable. In the photo, Brit abs are so free of stretch marks, her face so free of zits, her hair, well, she has hair, that she may as well just be in pigtails and a pleated miniskirt, a la One More Time. It just doesn seem possible that the baby sprouting, head shaving, pole dancing diva could shot the photo for that ad this replica christian louboutin summer, as reps claim.

And in the ad for Mariah Carey debut fragrance, M by Mariah, Mariah sunken in water, naked body is so obviously touched up that one poster referred to red bottom shoes her as a mermaid.

But while she not alone, SJP commercial is the red bottoms most strikingly silly perhaps because as red bottom boots a video, there just more footage to gaggle over.

At first, the nearly minute long clip had promise: SJP in couture, a misty, rainy night in Paris, thrilling, classical music. But just after the Louboutin kick and her black gloved hands reach for the oversize bottle of eau de parfum sitting on a pedestal, bathed in light, something goes horribly awry. Sirens sound, her petite wrists are handcuffed, she starts speaking French and subtitles show up on the bottom of the screen. ending is what kills me the most: She comes up to the bars, and in an overly dramatic, SJP cross eyed christian louboutin replica stare says again, had to have it.

The bars Oberonia speaks of are those of a jail cell, where SJP is taken after being arrested for (and trying to steal) the perfume.

She red bottom heels only wanted a petite spritz (which, in her French accent, sounds like pshew). vous plait? she asks the officer.

was her idea to shoot in Paris and speak French, says Robert Lussier, creative director of fragrance and beauty at Laird Partners, which developed the concept with French director Jean Paul Goude, best known for Chanel Egoiste commercial. had a dream about this woman that was walking down the street at night and sees this bottle.

Question is, did she ever wake up?

True. In fact, Parker is most recognizable as a stylish New Yorker. The only correlation the actress seems to have with the French, other than her affinity for couture, is her character pilgramage to the City of Light at the end of the series, which the commercial clearly resembles.

Even Lussier says, looks very modern, very Carrie Bradshaw ish.

Although he insists that wasn their intention, why wouldn she want to reference her famed series and iconic character? After all, other than creating a budget clothing line for Steve Barrys, SJP hasn done much since kicking off her Manolo and finally naming Mr. Big at the end of the series except for sign on for the movie.

But in the end, does it really matter how or why celebrities promote any kind of brand extension? After all, a celebrity endorsement means one thing: sales.Articles Connexes:

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